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Email Tracking

ParsaLink tracks the following events for every email sent through the platform:
EventDescription
SentEmail was accepted by the sending server
DeliveredConfirmed delivery to the recipient’s inbox
OpenedRecipient opened the email (tracked via a 1×1 pixel)
ClickedRecipient clicked a tracked link in the email
BouncedEmail could not be delivered (soft or hard bounce)
UnsubscribedRecipient clicked the unsubscribe link
Spam ComplaintRecipient marked the email as spam
All events are visible on the contact or lead’s Activity Timeline in real time.

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Viewing Delivery Status

From the email sending history page (Email → Sent), you can see every email sent by your team with its current delivery status. Filter by:
  • Date range
  • Sent by (team member)
  • Status (opened, bounced, etc.)
  • Template used
Click any email row to see the full delivery log including timestamps for each tracking event.

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Bounce Handling

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Hard Bounces

A hard bounce means the email address is permanently invalid — the domain doesn’t exist, the mailbox doesn’t exist, or the address has been permanently blocked. ParsaLink automatically:
  1. Records the bounce on the contact’s activity timeline.
  2. Marks the contact’s email as invalid.
  3. Adds the email address to the suppression list to prevent future sends.
Hard bounces are a serious deliverability signal. A high bounce rate (above 2%) will damage your sender reputation with ISPs and may get your sending domain or IP flagged. Keep your contact lists clean.

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Soft Bounces

A soft bounce indicates a temporary delivery failure — the recipient’s mailbox is full, the server was temporarily unavailable, or the message was too large. ParsaLink retries soft bounces automatically. After 3 failed retries, the email is marked as permanently bounced.

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Suppression Lists

The suppression list is a set of email addresses that ParsaLink will never send to, regardless of what automations or bulk sends are triggered. Addresses are automatically added to the suppression list when:
  • A hard bounce occurs
  • The recipient clicks an unsubscribe link
  • A spam complaint is received
Managing the suppression list: Go to Email → Suppression List to view all suppressed addresses. You can:
  • Search for a specific email address to check if it’s suppressed.
  • Remove an address from the suppression list if it was added in error (e.g., a temporary server issue caused a false hard bounce). Use caution — re-adding a truly invalid address will just bounce again.
  • Add manually — Add a specific email address to suppress proactively (e.g., a competitor or internal address).

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Unsubscribe Handling

Any email template that includes {{unsubscribeLink}} provides recipients with a one-click opt-out. When someone unsubscribes:
  1. Their email is added to the suppression list.
  2. The contact’s emailOptOut field is set to true in the CRM.
  3. A note is added to their activity timeline recording the opt-out event.
ParsaLink does not automatically add unsubscribe links to transactional or individual emails. You control where the unsubscribe link appears. For marketing and bulk emails, always include it — it’s a legal requirement in most jurisdictions (CAN-SPAM, GDPR, CASL).

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Spam Complaint Handling

If a recipient marks your email as spam (via Gmail or Outlook’s “Report Spam” button), ParsaLink receives a feedback loop notification (when configured with SES or compatible SMTP providers). The recipient is automatically added to the suppression list and their emailOptOut field is set to true. Spam complaint rates above 0.1% are treated seriously by email providers. If you see a rising complaint rate:
  • Review your email content for spam trigger words.
  • Ensure your recipient list is opted in and engaged.
  • Make unsubscribe links easy to find and use.
Open tracking uses an invisible 1×1 pixel image embedded in HTML emails. When the recipient’s email client loads the image, an open event is recorded. Link tracking replaces your URLs with ParsaLink tracking URLs. When a recipient clicks, ParsaLink records the click and redirects them to the original URL within milliseconds.
Some email clients (including Apple Mail with Mail Privacy Protection enabled) pre-fetch tracking pixels, which can inflate open rates. Click tracking is generally more reliable as a signal of genuine engagement.