Tracking
Email Tracking
📊 ParsaLink tracks the following events for every email sent through the platform:
| Event | Description |
|---|---|
| Sent | Email was accepted by the sending server |
| Delivered | Confirmed delivery to the recipient’s inbox |
| Opened | Recipient opened the email (tracked via a 1×1 pixel) |
| Clicked | Recipient clicked a tracked link in the email |
| Bounced | Email could not be delivered (soft or hard bounce) |
| Unsubscribed | Recipient clicked the unsubscribe link |
| Spam Complaint | Recipient marked the email as spam |
✓ All events are visible on the contact or lead’s Activity Timeline in real time.
Delivery
Viewing Delivery Status
📬 From the email sending history page (Email → Sent), you can see every email sent by your team with its current delivery status. Filter by:
• Date range• Sent by (team member)• Status (opened, bounced, etc.)• Template used
🔍 Click any email row to see the full delivery log including timestamps for each tracking event.
Bounces
Bounce Handling
Hard Bounces
⚠️ A hard bounce means the email address is permanently invalid — the domain doesn’t exist, the mailbox doesn’t exist, or the address has been permanently blocked. ParsaLink automatically:
1Records the bounce on the contact’s activity timeline.
2Marks the contact’s email as invalid.
3Adds the email address to the suppression list to prevent future sends.
⚠️Hard bounces are a serious deliverability signal. A high bounce rate (above 2%) will damage your sender reputation with ISPs and may get your sending domain or IP flagged. Keep your contact lists clean.
Soft Bounces
🔄 A soft bounce indicates a temporary delivery failure — the recipient’s mailbox is full, the server was temporarily unavailable, or the message was too large. ParsaLink retries soft bounces automatically. After 3 failed retries, the email is marked as permanently bounced.
Suppression
Suppression Lists
🚫 The suppression list is a set of email addresses that ParsaLink will never send to, regardless of what automations or bulk sends are triggered.
➕ Addresses are automatically added to the suppression list when:
• A hard bounce occurs• The recipient clicks an unsubscribe link• A spam complaint is received
⚙️ Go to Email → Suppression List to view all suppressed addresses. You can:
✓Search for a specific email address to check if it’s suppressed.
✓Remove an address from the suppression list if it was added in error (e.g., a temporary server issue caused a false hard bounce). Use caution — re-adding a truly invalid address will just bounce again.
✓Add manually — Add a specific email address to suppress proactively (e.g., a competitor or internal address).
Unsubscribe
Unsubscribe Handling
📧 Any email template that includes provides recipients with a one-click opt-out. When someone unsubscribes:
1Their email is added to the suppression list.
2The contact’s
emailOptOut field is set to true in the CRM.3A note is added to their activity timeline recording the opt-out event.
📌ParsaLink does not automatically add unsubscribe links to transactional or individual emails. You control where the unsubscribe link appears. For marketing and bulk emails, always include it — it’s a legal requirement in most jurisdictions (CAN-SPAM, GDPR, CASL).
Spam
Spam Complaint Handling
🚨 If a recipient marks your email as spam (via Gmail or Outlook’s “Report Spam” button), ParsaLink receives a feedback loop notification (when configured with SES or compatible SMTP providers). The recipient is automatically added to the suppression list and their
emailOptOut field is set to true.⚠️ Spam complaint rates above 0.1% are treated seriously by email providers. If you see a rising complaint rate:
✓Review your email content for spam trigger words.
✓Ensure your recipient list is opted in and engaged.
✓Make unsubscribe links easy to find and use.
Tracking Pixel
Tracking Pixel and Link Tracking
🖼️ Open tracking uses an invisible 1×1 pixel image embedded in HTML emails. When the recipient’s email client loads the image, an open event is recorded.
🔗 Link tracking replaces your URLs with ParsaLink tracking URLs. When a recipient clicks, ParsaLink records the click and redirects them to the original URL within milliseconds.
ℹ️Some email clients (including Apple Mail with Mail Privacy Protection enabled) pre-fetch tracking pixels, which can inflate open rates. Click tracking is generally more reliable as a signal of genuine engagement.
Per-Template Analytics
Every email template carries a dedicated analytics page at CRM → Emails → Analytics → [Template]. It rolls up sends from that template across every contact and surfaces:- Stats cards — sent / delivered / opened / clicked / bounced / complained / replied, with rates
- Time-series chart — opens, clicks, and replies plotted by day across the lookback window
- Recent Sends list — the last 25 sends with per-recipient delivery state
- Bounced Recipients + Complained Recipients — quickly find who flagged the template
- Health Badge — a single-glance summary (Healthy / At-Risk / Damaging) computed from bounce + complaint rates against your sender reputation
AI Review
Click Get AI Review on any template’s analytics page. ParsaLink runs an LLM analysis over the template body, the actual recipient interactions, and the bounce / complaint data, then returns:- What’s likely working (subject line, CTA placement, length, tone)
- What’s likely costing you opens or clicks
- Concrete rewrite suggestions you can copy into a new version
The SES Event Pipeline (Workspaces on SES)
Workspaces sending through Amazon SES get a richer feed than basic SMTP can offer. When SES is configured with a Configuration Set that publishes to SNS, ParsaLink ingests:- Delivery events → the email reached the recipient’s mail server
- Bounce events (hard / soft / transient) → automatically flips affected contacts onto the suppression list for hard bounces
- Complaint events → suppressed immediately + flagged in the per-template analytics
- Open events → tracking pixel rendered in the recipient’s client
- Click events → recipient clicked a tracked link
Settings → Workspace Email → Advanced → Configuration Set. The events feed both the per-template analytics page and the contact’s activity timeline, so you can drill in from either angle.
Inbound Events from parsa-assistant@
Replies routed through your workspace’s parsa-assistant@ address are captured by SES → SNS → ParsaLink. Each inbound email:
- Logs to the matched contact’s timeline
- Triggers any active
email_receivedautomation rules - Falls back to alerting the contact’s assigned user if no automation matches